Market research is the systematic process of gathering, analyzing, and interpreting information about a market, including the creation and evaluation of products and services, and the consumer ...
Its methods can be qualitative, focusing on understanding the motives behind consumer choices, or quantitative, which looks at hard data and statistics to inform business decisions. Primary research ...
Pew Research Center’s experts provide analysis of trends shaping the world grounded in the Center’s rigorous empirical research. Because the Center is strictly neutral, its experts do not make policy ...
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