Today, it feels like everybody has a brand. From major corporations to celebrities and young entrepreneurs, the digital landscape and social media have democratized brand launches. While capital is ...

In today’s business world, your personal brand is your business card, your referral, and your reputation rolled into one. The ...

What’s the difference between a brand and a business? Virtually nothing… But potentially everything. When building an online business, whether you’re aware of it or not, you’re also building a brand.

Many founders actively avoid becoming the “face” of their brand and want their company to become the undisputed industry authority, not themselves. Founder branding doesn’t require ego-driven ...

Digital resilience is more than a tech upgrade; it’s a mindset that leaders should weave into how they listen, pivot and grow ...

Perhaps it's the visual appeal that stands out to you — or maybe you've seen a particular product on social media or at a friend’s house. “The minute you have that memory, you’re more likely to trust ...

Your culture has been shaped by your values and collective experiences. It’s the powerful resource that helps you defeat ...

A name is the cornerstone of a brand’s identity, and plays a critical role in your startup’s success or failure. The task of naming your business starts with understanding your core proposition, ...

What if the key to growing your business wasn’t about getting more customers, but about building deeper connections with fewer of them? Creating a personal brand can sometimes feel like showing up to ...